Sites and Policies Plan Consultation Draft
Weston-super-Mare
Weston Town Centre
The Core Strategy sub-divided Weston town centre into three broad areas - seafront, retail core and gateway areas. The Sites and Policies Plan proposes a suite of policies which sets out the detailed policy framework to deliver the Core Strategy objectives. The main elements of the Sites and Policies approach are:
- Definition of the town centre within which 'town centre' uses are appropriate in principle (this is more tightly drawn than the retail core as defined in the Core Strategy).
- Identification of the overall strategy and priorities.
Policy WSM 1- 5 |
Weston Town Centre
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Core Strategy Policies CS29: Weston-super-Mare Town Centre CS21 Retail hierarchy and provision |
Replacement Local Plan Policies E/1 Weston-super-Mare Vision E/1A Revitalisation of Weston seafront and town centre E/1B Town centre and gateway and outer commercial area. RT/1 Strategy for revitalising the town and district centres RT/2 Rejuvenating Weston-super-Mare town centre. RT/6 Out-of-centre shopping |
Evidence: North Somerset Retail Study (2011). |
Policy Intentions:
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Background These policies reflect the NPPF approach of giving priority to redevelopment in existing town centres. Weston Town Centre has attracted considerable investment and redevelopment opportunities in recent years and these policies seek to build on this success. A healthy Weston Town Centre with its good public transport links and social facilities is essential if the town is to be sustainable. |
Policy WSM 1: Weston town centre
The extent of the town centre is shown on the Proposals Map. Subject to other policies of the plan, a range and mix of town centre uses are appropriate within this area to reinforce its role as a major commercial and tourist location and enhance the vitality and viability of the centre as a whole.
Within the town centre area priority will be given to:

- retaining and enhancing A1 retail uses in the primary shopping frontages to retain the vitality and viability of the spine of the retail area from the Sovereign Centre to Dolphin Square;
- opportunities to increase pedestrian connectivity and footfall and provide new retail floorspace, leisure and tourism opportunities through redevelopment of sites between the seafront and High Street;
- encouraging the delivery of a range of unit sizes, particularly larger modern units to meet the needs of national retailers;
- supporting the retention of smaller units providing opportunities for specialist uses and independent traders, including start-up units/low cost facilities in locations which will complement the primary retail focus;
- retaining and enhancing the character of areas such as Orchard Street, Meadow Street, Waterloo Street/Boulevard and Grove Village to complement the primary retail offer through more flexibility in respect of range of uses, particularly on the periphery of these areas;
- enhancing the highway corridor and pedestrian routes from the A370 and railway station into the town centre through good design of buildings and spaces, the provision of an appropriate mix of uses and enhanced public realm; and
- Retaining the overall amount of public car parking whilst improving its quality.
Priority sites for redevelopment within the town centre area are:
WSM 7: Dolphin Square;
WSM 9: St. James Street;
WSM10: Lower High Street East;
WSM 11: Walliscote area (part of site);
WSM 15: Tesco site.
In respect of redevelopment opportunities, Dolphin Square (Policy WSM 7) is the highest priority to provide enhanced retail and leisure floorspace followed by sites located between the seafront and High Street.

Policy WSM 2: Night-time economy
When considering development proposals and new uses support will be given to those which encourage the use of the town by a wider demographic profile during the evening subject to no unacceptable adverse impacts on residential and other uses. Proposals should seek to improve the functioning of the town in the evenings through, for example, good design, imaginative use of lighting and siting of new uses which will improve the safety, image and attractiveness of the town.
Policy WSM 3: Seafront
Within the seafront area as shown on the Proposal Map regeneration of the following sites will be a priority:
WSM 8: Victoria Square;
WSM 12: Birnbeck Pier and environs.
Within the seafront area all development will be required to:
- encourage increased footfall and connectivity between the seafront and retail areas;
- through sensitive contemporary design, contribute to the overall seaside character and ambiance of Weston; and
- reflect the historical townscape character, particularly the solid urban edge of buildings fronting the coast in terms of their height, materials and colour.
Policy WSM 4: Gateway area
Within the gateway area as shown on the Proposals Map regeneration of the following sites will be a priority:
WSM 11 Walliscote area (part of site);
WSM 13 Sunnyside Road site;
WSM 14 Rugby Club site;
WSM 16 Locking Road car park;
WSM 17 South of Herluin Way (Avoncrest site); and
WSM 18 Gas Works.
Within the gateway area all development will be required to:
- contribute to improved access and connectivity between the gateway area and the town centre along the A370 corridor for pedestrians, cyclist and public transport users; and
- through good design and landscaping improve the appearance of the approach into Weston.
Policy WSM 5: Weston out-of-town retail area
Within the area shown on the Proposals Map as the Weston out-of-town retail area development and redevelopment will be permitted where:
- retail uses are restricted to bulky goods retail and any proposals will not harm the viability and vitality of the town centre retail core or seafront area;
- for new retail development above 200m2 net it has been clearly demonstrated that the sequential approach to retail development has been applied and no other sustainable and appropriate location is available; and
- other employment generating uses such as business use and leisure (if it meets the test of Policy DM 49 (Proposals for economic development within towns and defined settlements) may be appropriate.
Within this area all development will be required to:
- make a significant improvement to the overall built form of the area by the use of higher quality design of buildings, layout and landscaping;
- demonstrate that a coordinated approach has been developed with other retailers and businesses to ensure an improved layout of the buildings and spaces including shared use of car parking and pedestrian links between premises;
- demonstrate that the enhancement of the gateway into the town on the A370 is included in any proposals which front this road, see Policy WSM 6 (A370 corridor into Weston-super-Mare);
- ensure proposals fully take into account the Weston Package changes to the road layout and contribute to greater linkages between different parts of the area; and
- improvements to the public realm are included in the proposals.
A separate evidence paper has been produced setting out the context for the designated Weston out of town retail area. The document can be viewed here.
WSM 6 |
A370 corridor into Weston-super-Mare
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Core Strategy Policies CS28: Weston-super-Mare CS29:Weston-super-Mare town centre |
Replacement Local Plan Policy E/1B Town centre gateway and outer commercial area. |
Policy Intentions:
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Policy Background: Broad approach set out in Replacement Local Plan and Core Strategy, but need for a more specific policy given the importance of this corridor and the number of redevelopment sites which are located alongside the route. |
Policy WSM 6: A370 corridor into Weston super Mare
Development proposals and other opportunities affecting the A370 corridor from the M5 to the town centre as defined on the Proposals Map must contribute to the creation of a continuous, co-ordinated, high quality visual approach into Weston-super-Mare.
Priority will be given to a landscaped boulevard approach with street trees supported by high quality design, siting and materials of buildings to create a corridor of high quality townscape and architectural interest. The emphasis is on the view from the A370 corridor and how new development can make a positive contribution to a high quality, prosperous, contemporary and green image of the town.
Proposals for extensions, alterations and improvements to existing buildings should similarly make a positive contribution to the A370 corridor. Developers will be encouraged to remove unsightly buildings, structures and signage as part of their proposals.
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