The document rightly points out that there are pockets of employment right out in the countryside. We mentioned above the fact that horse riding employs large numbers of people across the district, and the number of cycling establishments is also on the increase.  We estimate the horse population at approximately 5,500; at around £2,000 to keep a horse, this means that some £11m a year goes into the local economy (and probably rather more).  This activity routinely employs large numbers of people.  Unfortunately, because horses are generally no longer considered as 'transport', they simply get forgotten by planners; NSC needs to acknowledge and plan for the considerable contribution that horse owners make to the local economy and particularly the rural economy.  Similarly, cycling is a growing activity that needs to be actively encouraged and could potentially employ more people.